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privacychoice

You can decide if and how your online interests are used for advertising. Your choice may depend on how much you value more relevant ads, your comfort with ad-company privacy practices and your willingness to change your browser settings or use browser add-ons to implement your choice.

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PrivacyChoice gathers opt-out cookies from scores of ad delivery companies, which tell them not to use your information to target advertising. With our Firefox add-on, those cookies are automatically kept in place and up to date, even if you clear your cookies from time to time.

Choose selective opt-out if you want to see more relevant ads but only through companies who are accountable to best privacy practices. This choice helps websites sell more valuable advertising, which supports free content and services.

Choose complete opt-out if you do not want your behavior used to target ads, but do not want to change your browser settings. This selection collects opt-out cookies from all companies that offer an opt-out choice.


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The NAI is a an association of advertising networks, data exchanges, and marketing analytics services providers, which publishes guidelines for privacy practices and performs annual compliance audits of its members. See www.networkadvertising.org
Copyright © 2009 privacychoice LLC.