Tracker List

or
[x+1]

  • Ad or data buyer

"[x+1] (formerly Poindexter Systems, Inc.) [x+1], is a leading provider of next-generation ad serving and optimization technologies that enable marketers to maximize the performance and profitability of their online advertising campaigns. [x+1] is deeply committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to all industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of consumer information. In the course of delivering an ad to you, [x+1] does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address. However, [x+1] does collect certain non-personally identifiable information about you, such as your browser type (for example, Netscape or Internet Explorer), the server your computer is logged into, the type of computer operating system you use (Macintosh or Windows, for instance), and whether you responded to the ad delivered. The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of [x+1]'s advertisers and Web publishers."

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Domains

  • ru4.com
  • xplusone.com

Data Collection

    • Browser cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.xplusone.com/privacy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"In the course of delivering an ad to you, [x+1] does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of [x+1]'s advertisers and Web publishers."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info.
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • No deletion requirement
  • Excerpts
"We set our cookies to expire after 18 months and the expiration date updates every time you encounter our server."

No policy statement as to log-file information.

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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