Lucid Media (Clicksense)

"About Our Technology ClickSense(R) categorizes web content into 32 top level industry channels and then more than 14,000 deep micro-segments tuned specifically for display advertising revenue generation and inventory yield maximization.ClickSense is our hosted platform for deeply contextualizing web content in real-time and is available to ad networks, publishers, ad exchanges and publisher optimizers through our technology partnership program. ClickSense provides page-level contextual analysis that reads the web page of a potential impression and classifies it among our 14,000 categories to ensure it is appropriate for your advertiser's needs. This is the same technology behind our revolutionary new ad network available to advertisers and their agencies. ClickSense can help your organization deliver the best possible optimization for maximum yield or to improve conversion rates and lift revenue through precise, impression-level targeting. ClickSense aides publishers by automatically categorizing inventory among our thousands of channels so advertisers can more precisely target their ads. This drives up performance for advertisers and ultimately drives up effective CPMs for the publisher. You can check out our available channels by taking a look at our new Channel Browser where you can navigate from our top level down through our 14,000 micro-segments."

Industry oversight

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Domains used

lucidmedia.com

Methods

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URL: http://www.lucidmedia.com/opt_out/

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Privacy Policy Highlights

http://www.lucidmedia.com/legal/#LUCIDMEDIA_BUSINESS_PARTNER_PRIVACY_POLICY

Anonymity

"The ClickSense® technology identifies the interests of Internet users by assessing on-line activities. LucidMedia does not learn the identities of Internet users when collecting information about their interests. LucidMedia does, however, collect and use non-personally identifiable information ('NPII') and other anonymous data to understand and analyze consumers' Internet experiences. This anonymous data may include:

- Visitor data relating to referring domains;
- System settings (such as type of browser, operating system, screen resolutions, plug-ins, language settings, etc.);
- Cookie preferences;
- Web search terms;
- JavaScript enablement;
- Amount of time spent at certain Web sites;
- Number of pages reviewed;
- Response to advertisements; and
- ZIP code or postal code.

Cookies: LucidMedia uses 'cookies,' small text files stored a user's browser, to anonymously identify repeat visitors to a site. Cookies are used primarily to limit repetitiveness of ads and to improve the relevancy of ads displayed. LucidMedia does not use cookies to identify, monitor, or track any Personally Identifiable Information ('PII').

Web beacons: LucidMedia uses electronic image requests (called a 'web beacon' request or 'single-pixel gif') that allow it to count webpage views and access cookies. The web beacons used in connection with LucidMedia's ad network do not collect, gather, monitor or share any PII about Internet users. Rather, web beacons are used to compile aggregate information about web site usage."

Sharing

"LucidMedia shares collected NPII only with its clients, and only within the context of LucidMedia's selection of ad-content and in LucidMedia's analysis of ad-effectiveness. When LucidMedia provides information to a client concerning the effectiveness of a specific ad campaign, LucidMedia may present the anonymous data on an individual or aggregate basis."

Sensitivity

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion

Privacy statement does not state if or when information is deleted.

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