Tracker List

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Eyewonder

  • Ad delivery & operations provider

"EyeWonder was one of the original pioneers in video and rich media advertising, and is now the definitive leading provider of Interactive Digital Advertising products and services. Since 1999, we have been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder's in-page, in-stream and custom ad products can combine the quality and power of Flash video, the latest creative features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign."

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Domains

  • eyewonder.com

Data Collection

    • Browser cookies
    • IP addresses
    • Flash cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://eyewonder.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"In the course of delivering an advertisement to a user, EyeWonder does not collect personally identifiable information such as name, address, phone number, or email address. However, EyeWonder does collect certain non-personally identifiable information about users, such as the server into which a computer is logged, whether and how a user responded to the advertisement delivered, the type of computer operating system used, and browser type. The non-personally identifiable information that is collected is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of advertisers and Web publishers."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"The non-personally identifiable information that is collected is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of advertisers and Web publishers."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 24 months
  • Excerpts
"After EyeWonder completes the provision of targeted advertising services to a client, it will generally retain information collected in the course of those services for up to 90 days or a shorter period where required by law or contractual obligations. In any case, it is never retained for more than 2 years."

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