AdShuffle

"AdShuffle was created in 2005 by a group of veteran Internet executives who found that existing ad serving and marketing technology was unable to meet competitive business needs. AdShuffle integrates both advertiser and publisher solutions within the same interface. AdShuffle's real-time architecture delivers custom reporting, creative and landing page optimization, and remarketing, as well as advanced inventory management and forecasting."

Industry oversight

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Domains used

adshuffle.com

Methods

Browser cookies
IP addresses

Opt-out

URL: http://adshuffle.com/optOut.html

Cookie format:

Domain: .adshuffle.com
Name: OptedOut
Text: 1

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Privacy Policy Highlights

http://adshuffle.com/PrivacyPolicy.html

Anonymity

"When an internet user views an advertisement served by AdShuffle for one of our clients we may collect and store information including the visitor's anonymous cookie identifier, the advertisement shown to that visitor, their IP address and certain geographic data. Some of our clients or their partners may send us anonymous data so that we may better target advertisements or determine if our advertisements have resulted in certain actions by the visitor. At no time does AdShuffle store any information from our clients that would allow us to individually identify those that view our advertisements."

"A Web beacon, or pixel, is a piece of HTML code placed onto a Web page or into an advertisement. When your Web browser loads a Web page or an advertisement is displayed, and a Web beacon is present, it sends a request to our servers. Our clients employ our beacons on Web pages and in advertisements to measure the effectiveness of advertising campaigns, to show specific advertisements to visitors based on anonymous data present in their cookie and to determine the usage pattern of ad viewers that visit their Web pages or those of their partners. The data collected is anonymous and is returned to our servers for processing and reporting."

Sharing

"AdShuffle may make available to our clients your non-personal information to better target their advertisements, for aggregate collection and reporting for clients and their partners and for the improvement of our ad serving system. In addition, we may combine anonymous information collected using our ad serving technology with that of third parties and partners for ad targeting and behaviour modelling purposes."

Sensitivity

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion

Privacy statement does not state if or when information is deleted.

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