Tracker List

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Dotomi

  • Retargeter

"Dotomi (www.dotomi.com) is reinventing display advertising with a new approach called Personalized Media that makes advertising more relevant for consumers and more effective for marketers. Consumers know they will receive ads - Dotomi just makes them better by making sure they appeal to what consumers care about. Dotomi does this without storing any personally identifiable information. Plus Dotomi offers consumers control over their ad experience (www.dotomi.com/privacy.html). Many of the largest online retailers and marketers have selected Dotomi technology and services to make their ads more appealing to each consumer."

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Domains

  • dotomi.com

Data Collection

    • Browser cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.dotomi.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"When a consumer visits our website or one of our Marketing Partner's websites a 'cookie' or 'pixel tag' may be placed on the consumer’s machine. Information collected from cookies or pixel tags are not linked to PII. No PII is transferred in the Dotomi cookie or pixel tag. Dotomi only knows that consumer by an anonymous ID, so that we can replace non-relevant ads with ads that are more relevant to the consumer’s presumed interests. Again, we don't know who the consumer is, we just know the consumer's preferences through that ID."

  • Sharing
  • Only aggregated anonymous information is shared
  • Excerpts
"We may disclose proprietary, anonymous information to our Marketing Partners and advertisers for reporting purposes, and we may share anonymous, aggregated information with other third parties for advertising, marketing and analytical purposes."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 13 months
  • Excerpts
"Dotomi retains data it uses for marketing purposes for 13 months, after which the information is erased."

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