Dotomi
www.dotomi.com
customerservice@dotomi.com
"Dotomi (www.dotomi.com) is reinventing display advertising with a new approach called Personalized Media that makes advertising more relevant for consumers and more effective for marketers. Consumers know they will receive ads - Dotomi just makes them better by making sure they appeal to what consumers care about. Dotomi does this without storing any personally identifiable information. Plus Dotomi offers consumers control over their ad experience (www.dotomi.com/privacy.html). Many of the largest online retailers and marketers have selected Dotomi technology and services to make their ads more appealing to each consumer."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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URL: http://www.dotomi.com/privacy.html
Cookie format:
- Domain: .dotomi.com
Name: DotomiRR2000
Text: -1$1$1$ - Domain: .dotomi.com
Name: DotomiStatus
Text: 5
Cookie lifetime: 2 years
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Privacy Policy Highlights
http://www.dotomi.com/privacy.html
Anonymity"When a consumer visits our website or one of our Marketing Partner's websites a 'cookie' or 'pixel tag' may be placed on the consumer’s machine. Information collected from cookies or pixel tags are not linked to PII. No PII is transferred in the Dotomi cookie or pixel tag. Dotomi only knows that consumer by an anonymous ID, so that we can replace non-relevant ads with ads that are more relevant to the consumer’s presumed interests. Again, we don't know who the consumer is, we just know the consumer's preferences through that ID." "We partner with Marketing companies ('Marketing Partners') whose Privacy Policy allows them to share anonymous information about their customers and/or inquirers as well as information about a consumer’s interests and/or purchase behavior. This information may include the date and time of a visit to a Marketing Partner’s website, the pages or product information viewed during that visit, and links or ads that were clicked. Some Marketing Partners contribute Personally Identifiable Information ('PII') such as your name, address, email address, and transactional information directly to a third party with whom Dotomi has a contractual relationship. This third party renders all such PII anonymous before providing it to Dotomi for our use in providing personalized advertising to you." |
Sharing"We may disclose proprietary, anonymous information to our Marketing Partners and advertisers for reporting purposes, and we may share anonymous, aggregated information with other third parties for advertising, marketing and analytical purposes. " |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"Dotomi retains data it uses for marketing purposes for 13 months, after which the information is erased." |