Tracker List

"We only collect Personal Information via an AddThis Button when an End User provides it to us, and never use that information on the AddThis Platform for delivering targeted advertising. We collect Non-Personally Identifiable Information via the AddThis Button for use on the AddThis Platform. For example, when you visit a web page that contains one of our AddThis Buttons, our server logs collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and (if you came to a web page where an AddThis Button is enabled via a search engine such as Google), the web search that landed you on that web page. We also collect information regarding how often you share content with others using the AddThis platform. We use this information to help us build commercially viable data segments (e.g., travel enthusiast, sports fan) for online ad targeting in order to help make the ads you see on many of the websites you visit more relevant to your interests, and for ad delivery and reporting purposes."

"We generally don’t share Personal Information collected via the AddThis Button except as specifically directed by the End User in order to share a piece of content via email or via social networking platform. In addition, we may aggregate your Non-Personally Identifiable Information with the Non-Personally Identifiable Information of others and share that aggregated information with third parties without restriction."

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"We do not use or share with third parties any health-related or finance-related data that we consider sensitive. We recognize that others may have differing views regarding which categories of health and finance data are sensitive. The following are examples of health and finance data categories, which, in our view, are not sensitive:

Health: Yoga, Diet, and Flu Symptoms
Finance: Credit Card, Financial Planning, Taxes, and Insurance

While we do not consider any of these data categories to be sensitive, it is important to provide this transparency to help you have a better idea of what data might be collected by us, so that you can make informed decisions. To be clear, we do not use any data segments to determine credit worthiness, for insurance underwriting or similar purposes."

"We retain Non-Personally Identifiable Information on the Platform for up to five years"