Tracker List

"The technology used by Effective Measure is not intended to collect personally identifiable information. In some limited circumstances, however, some voluntary personally identifiable may be captured when, for example, personal information such as an email address or telephone number is incorporated into a survey for the awarding of a prize draw or opt-in agreed follow up research.

Effective Measure does NOT use personally identifiable information inadvertently captured in this manner, nor will we ever share any of this personally identifiable information with our customers. Your personally identifiable information will NEVER be used by Effective Measure to advertise, promote or market third party goods or services to you."

"Effective Measure acts as an Agent for each of our Customers, in that we provide our services solely for the benefit of the customer. Each of our customers uses Effective Measure to understand more about the visitors to its web sites; in this way, our customers can provide online advertisers with third party independent statistics that help demonstrate their site audience. This data may include search engine referral, affiliate referrals, traffic driven by banner ads or other online promotions, how visitors navigate around the site, the most popular websites or sections. We also collect certain technical information, such as the browser version and operating system. We aggregate all of the usage data from our customers websites into a Benchmarking solution that demonstrates their metrics to advertisers and other interested parties. We do, however, reserve a limited right to disclose any data we collect if required by law or valid order of a court or other governmental authority."

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Privacy statement does not state if or when information is deleted.