Effective Measure
www.effectivemeasure.com
privacy@effectivemeasure.com
"Our data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers."
Industry oversight
- Not certified or status unknown
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About this index
This index is provided as a free service for websites, consumers, advertisers and tracking companies. Please read our terms of service including restrictions on automated access. Please contact us for information about licensing this database. Free licenses are available for non-profit and academic uses.
Domains used
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Opt-out
URL: http://www.effectivemeasure.com/opt-out/
Cookie format:
- Domain: .effectivemeasure.net
Name: _em_opt_out
Text: 1
Cookie lifetime: 5 years, 11 months
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Privacy Policy Highlights
http://www.effectivemeasure.com/privacy-policy/
Anonymity"The technology used by Effective Measure is not intended to collect personally identifiable information. In some limited circumstances, however, some voluntary personally identifiable may be captured when, for example, personal information such as an email address or telephone number is incorporated into a survey for the awarding of a prize draw or opt-in agreed follow up research. Effective Measure does NOT use personally identifiable information inadvertently captured in this manner, nor will we ever share any of this personally identifiable information with our customers. Your personally identifiable information will NEVER be used by Effective Measure to advertise, promote or market third party goods or services to you." |
Sharing"Effective Measure acts as an Agent for each of our Customers, in that we provide our services solely for the benefit of the customer. Each of our customers uses Effective Measure to understand more about the visitors to its web sites; in this way, our customers can provide online advertisers with third party independent statistics that help demonstrate their site audience. This data may include search engine referral, affiliate referrals, traffic driven by banner ads or other online promotions, how visitors navigate around the site, the most popular websites or sections. We also collect certain technical information, such as the browser version and operating system. We aggregate all of the usage data from our customers websites into a Benchmarking solution that demonstrates their metrics to advertisers and other interested parties. We do, however, reserve a limited right to disclose any data we collect if required by law or valid order of a court or other governmental authority." |
SensitivityPrivacy statement does not provide additional limitations on the handling of information in sensitive categories. |
DeletionPrivacy statement does not state if or when information is deleted. |