Tracker List

or
Tumri

  • Ad or data buyer

"Tumri (www.tumri.com) is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution - the AdPod - enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri's patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference. At Tumri, we are committed to maintaining the privacy of consumers. For more information, please see our privacy policy."

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Domains

  • tumri.com
  • tumri.net
  • yt1187.net

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.tumri.com/privacy-policy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We don't collect Personally Identifiable Information ('PII') via our Technology. ... We collect Non-Personally Identifiable Information ('Non-PII') via our Technology, including but not limited to your IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and your computer's operating system."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"We may share Non-PII [personally identifiable information] collected via our Technology with Clients. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Clients and other third parties. This information cannot be used to contact or identify any person individually.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information any information we have to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 13 months
  • Excerpts
"We retain the Non-PII collected via the Technology for up to 13 months, after which time the information is only stored in aggregate form."

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