Tracker List

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Adobe AudienceManager (formerly Demdex)

Data trader
Ad delivery & operations provider

"Adobe AudienceManager manages advertising data to action robust multisource visitor profiles into complex multi-partner advertising distribution opportunities."

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Domains

demdex.com
demdex.net

Data Collection

Browser cookies
IP addresses

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

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Do Not Track

This company does not honor Do Not Track

Policies

http://www.omniture.com/en/privacy/audience-manager

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"We collect non-personally identifiable data regarding the online activities of visitors to websites and other online properties operated by members of our service. Our service is not designed to collect personally identifiable data."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"We provide the data we collect to the members of our service. These members may use the data for various purposes, such as targeting advertisements or other content to website visitors. Our members have confirmed to us that the collection and use of the data complies with their own privacy policies. We also may use the data we collect to create industry reports, analyses, and similar materials that we may use for sales, marketing or other business purposes."

Boundaries
No use of certain health, financial or adult-oriented data
Excerpts

"We also do not intentionally collect data that we consider to be sensitive. We currently consider the following kinds of data to be sensitive: certain health data, certain financial data, data about adult-oriented products or services."

Deletion
No deletion requirement
Excerpts

"We retain data for no more than two years unless we have a business need to retain it for a longer time period."

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