Aggregate Knowledge
aggregateknowledge.com
privacy@aggregateknowledge.com
"Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side optimization technology allowing agencies and advertisers to reach their desired audiences and maximize consumer interactions for any brand or direct response campaign. On every ad impression, the Aggregate Knowledge Discovery™ Platform first validates the audience reached, then selects the best creative, and dynamically personalizes its content for maximum impact. The result: zero waste, self-optimizing campaigns, and personalized content displayed over any display inventory."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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About this index
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URL: http://aggregateknowledge.com/privacy.html
Cookie format:
- Domain: .aggregateknowledge.com
Name: uuid
Text: OPTOUT
Cookie lifetime: 5 years
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Privacy Policy Highlights
http://aggregateknowledge.com/privacy.html
Anonymity"Aggregate Knowledge aggregates and analyzes anonymous site data and log data on large publisher, retailer, and advertiser websites such as IP address, browser type, referring URL, OS, date/time stamp, pages viewed, clicks, conversions, and simple keyword tags to power its personalized discovery solutions. In addition, Aggregate Knowledge buys and normalizes third-party demographic, behavioral, and contextual data from trusted sources to improve the targeting accuracy and performance of its display optimization solution. Aggregate Knowledge does not collect personally identifiable information (PII), except when received voluntarily by people visiting its website to download company material." |
Sharing"Aggregate Knowledge does not share, sell, rent or trade personally identifiable information (PII) with third parties for their promotional purposes. Aggregate Knowledge does share aggregated non-PII with customers and partners, but no user-level data is shared. Aggregate Knowledge may place image pixels from third-party ad networks on advertiser sites for retargeting purpose. No user data is passed to those third-party ad networks. Website activity and advertising campaign data is used for the purpose of reporting campaign/site performance to the site owner or service provider for that website." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"We have implemented a strict data policy and process around data retention. We systematically flush out anonymous click-stream data after 30 days from our optimization engine. More aggregated user data such as impressions, clicks, and conversions remain in the Aggregate Knowledge system for up to 18 months for reporting purpose only." As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |