Tracker List

or
Aggregate Knowledge

  • Ad or data buyer

"Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the neutral data management platform (DMP) on which the world's largest advertisers make their digital media decisions. The patent-pending AK Platform(TM) combines data management and multi-touch attribution to make media accountable, helping advertisers, agencies, ad networks, DSPs, SSPs, and publishers manage and exploit all of their data around a single view of the user. The platform automates 'trading desk' like features by bundling hardware, software, science, tools, reports, and services into a single, highly scalable offering."

Is this your company? Confirm your listing.

Confirmed by company 07-11

Domains

  • aggregateknowledge.com
  • agkn.com

Confirmed by company 07-11

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.aggregateknowledge.com/privacy_platform.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
"No personally identifiable information (PII) is collected using our service. PII is information that can be used to contact or identify a natural person. Examples of PII include, but are not limited to: name, email address, postal address, telephone number, social security number, and credit card number."

  • Sharing
  • Your individual activities and interests are not conveyed to others
"Aggregate Knowledge shares aggregated non-PII with customers and partners, but no user-level data is shared. Aggregate Knowledge may place image pixels from third-party ad networks on advertiser sites for retargeting purpose. No user data is passed to those third-party ad networks. Website activity and advertising campaign data is used for the purpose of reporting campaign/site performance to the site owner or service provider for that website. "

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept for 30 days
"We systematically flush out anonymous click-stream data after 30 days from our optimization engine. More aggregated user data such as impressions, clicks, and conversions remain in the Aggregate Knowledge system for up to 18 months for reporting purpose only."

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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