Tracker List

or
Factor TG

  • Analytics or measurement provider

"Factor TG is a purpose-built advertising measurement and optimization company. Factor Technology Group's analytics platform measures and optimizes cross media effectiveness based on the response of actual consumers reached by the advertising campaigns. This gives you the answers you need to improve the return on your integrated advertising investment. Factor TG conducts online surveys to understand the attitudes and opinions of consumers as a whole. Your responses are grouped with the responses of others to form summary information that companies can use to understand the needs and perceptions of consumers and improve the products and services they offer. In these surveys, we may ask you many different kinds of questions about your attitudes and opinions towards certain products and services. This information is only used in aggregate form, and is never traced back to you personally."

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Domains

  • factortg.com

Data Collection

    • Browser cookies

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.factortg.com/privacy.asp

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"The data we collect is used only in aggregate form to gain an understanding of the attitudes of the surveyed population as a whole. We do not connect responses directly to an individual. Personally identifiable information is used only to contact you if you are a prize winner, or if you have explicitly asked us to participate in a research panel. We never sell, share, or distribute this information with any third parties."

  • Sharing
  • Your individual activities and interests are not conveyed to others
  • Excerpts
"We only collect individually identifiable information only in order to contact prize-winners in a sweepstakes, or if a person has explicitly indicated that we may re-contact them for other purposes, such as to take part in a follow-up survey or to join an online research panel. We will never sell, share or otherwise distribute this information to third parties. For all other purposes, only aggregate data is used, or data which has been stripped of all personally identifiable or sensitive data."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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