AudienceScience
www.audiencescience.com
privacy@audiencescience.com
"AudienceScience, Inc. (www.AudienceScience.com) provides relevant advertisements to consumers based on your interests. In order to provide advertisements that may be of interest to you, AudienceScience uses general information about the types of Web sites you visit and other non-personally identifiable information about you. AudienceScience, along with its affiliated publishers and advertisers, holds the privacy of its users in the strictest confidence. At no time is personally identifiable information associated with any behavioral data in the AudienceScience Audience Search Network. All information gathered by AudienceScience remains the sole property of our customers. Please see our privacy policy for additional information on our product and privacy practices."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
Seen on these sites
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Domains used
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Methods
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Opt-out
URL: http://www.networkadvertising.org/managing/opt_out.asp
Cookie format:
- Domain: .revsci.net
Name: NETID01
Text: optout
Cookie lifetime: 28 years - Domain: .revsci.net
Name: NETOPTOUT
Text: true
Effectiveness not checked yet
Privacy Policy Highlights
http://www.audiencescience.com/privacy.asp
Anonymity"Our systems are designed not to collect, process, or store personal information." |
Sharing"The non-personal user information that we collect to create segments and profile information for our network service is only shared with a third party that is authorized and requested by the websites where the data is collected or originated. An OPM Client may share these segments in accordance with the terms and conditions of the Client's respective privacy policy and subject to such other contractual restrictions imposed by AudienceScience. To provide our network advertising services, we do enable our customers to customize the segments and other user characteristics that they will use to serve and deliver advertisements. Our network advertising customers are contractually prohibited from using any network segment information to correlate it to or merge it with information that they may collect, process, or store in connection with their site, including personal information except in compliance with the applicable Self-Regulatory NAI Principles, and such customer's privacy policy." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"Separate from our data analytics services, we provide Online Preference Marketing (OPM) or network advertising services. For these services, we use a process whereby data is anonymously collected over time and across the Internet to determine or predict user characteristics, behavior, or preferences typically for use in ad delivery. Our Web tags, beacons, or cookies may collect non-personal information that may be used for OPM purposes on behalf of our customers, including advertisers and Web site owners. Our systems are designed not to collect, process, or store personal information. Non-personal information collected by AudienceScience for this purpose is retained for no more than two (2) years. As part of these OPM and network advertising services, we also collect ad delivery and reporting data. This limited type of anonymous, advertising performance data is kept indefinitely." Also as an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |