Admeld

"AdMeld helps the world's premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld's real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers' understanding and control of their discretionary ad inventories."

Industry oversight

Not certified or status unknown

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Domains used

admeld.com

Methods

Browser cookies
IP addresses

Opt-out

URL: http://www.admeld.com/privacy.html

Cookie format:

Domain: .tag.admeld.com
Name: admeld_opt_out
Text: true
Cookie lifetime: 5 years, 11 months

Effectiveness not checked yet

Privacy Policy Highlights

http://www.admeld.com/privacy.html

Anonymity

"AdMeld's Technology does not collect Personally Identifiable Information ("PII"). Our Technology does collect and use Non-PII, including: the IP address used to access the Internet, the type of browser used, which and how many publisher web pages have been viewed, the date and time an ad was requested, and how many ads were requested."

Sharing

"We may share Non-PII collected via our Technology with publishers and partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from publishers and partners. This information cannot be used to contact or identify any person individually.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII collected via the Site, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change."

Sensitivity

Privacy statement does not provide additional limitations on the handling of sensitive information.

Deletion

"We retain the Non-PII collected via our Technology for up to 90 days in order to ensure that our Technology is functioning properly."

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