Bizo
"Bizo (www.bizo.com) is a business audience targeting platform and advertising network that represents a new approach to online B2B marketing with precise ad targeting that's based on a prospect's anonymous bizographics or business demographics - industry, functional area, seniority, size of company, and more. This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors."
Industry oversight
- NAI member – Requirements
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Domains used
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Methods
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Opt-out
URL: http://www.bizo.com/business_audience/opt_out
Cookie format:
- Domain: .bizographics.com
Name: BizographicsOptOut
Text: OPT_OUT
Cookie lifetime: 5 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.bizo.com/business_audience/privacy_policy
Anonymity"To make certain that ads served by Bizo are targeted correctly, partner websites in the network place Bizo data tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match user browsing behavior to a segment profile designated for targeting ads to users. "To refine the targeting of ads that are most appropriate for you, Bizo may access the information that may have been collected in a registration environment to convert into Bizographic segments. However, Bizo never uses personal information such as name, address or phone number for these purposes. If an email address is given, Bizo will always convert it into non-personal bizographic segment information before using it for any targeting purposes." |
Sharing"Bizo does not provide any personal information to marketers when you interact with or view a targeted ad." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"In order to serve targeted business ads, Bizo will temporarily assemble non-personal, bizographic, demographic, behavioral and technical information to create large targeted audience segments. These segments represent data that has been aggregated into large anonymous groupings. After the ad or ads have been served, only aggregate segment level data is retained by Bizo." |