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"AdPerfect's Dynamic Data Ads enable publishers to easily create data-driven and rich media web advertisements. Live database listings are leveraged to produce truly dynamic advertisements that maximize both ad performance and publisher revenue. The web-based interface allows publishers to quickly create sophisticated IAB standard ads with custom branding and always-accurate data. The ads are instantly deployable and adjust in real-time helping to reduce costly administrative overhead. Once deployed, the interactive design and contextual data combine to maximize advertisement performance. Additionally, real-time reporting metrics measure all ad interaction and activity. Dynamic Ads engage consumers, maximize ad performance, and create administrative efficiencies all within a single application."
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