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AppNexus

adnexus.com
adnxs-privacy@adnexus.com

"AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability."

Industry oversight

  • Not certified or status unknown

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Domains used

  • adnxs.com

Methods

  • Browser cookies
  • IP addresses

Opt-out

URL: http://www.appnexus.com/legal/privacy.php

Cookie format:

  • Domain: .adnxs.com
    Name: uuid2
    Text: -1
    Cookie lifetime: 5 years

Effectiveness not checked yet

Privacy Policy Highlights

http://adnexus.com/legal/privacy.php

Anonymity


"PERSONALLY IDENTIFIABLE INFORMATION
We don't collect Personally Identifiable Information ('PII') via the Platform, and take reasonable measures to avoid receiving PII from Clients via the Platform.

NON-PERSONALLY IDENTIFIABLE INFORMATION
We collect Non-Personally Identifiable Information ('Non-PII') via the Platform, including but not limited to an Internet user's IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and his or her computer's operating system.

COOKIES AND WEB BEACONS
Our Clients use cookies in conjunction with Web beacons when they use the Platform in order to help make the online advertisements you see more relevant to you. We also use cookies and Web beacons (under the domain adnxs.com) to help our clients make advertising more relevant. We also use cookies and web beacons for ad delivery and reporting purposes, to measure the success of our Clients' online advertising campaigns."

Sharing


"We may share Non-PII collected via the Platform with Clients. Similarly, we may enhance the Non-PII collected via the Platform with Non-PII collected from Clients."

Sensitivity


Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion


"We retain the Non-PII collected via the Platform for up to 12 months, after which time the information is rendered anonymous and may be stored for up to two years."
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