24/7 Real Media
www.247realmedia.com
privacy@247realmedia.com
"24/7 Real Media Inc. (www.247realmedia.com) is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. "
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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URL: http://www.247realmedia.com/EN-US/privacy-policy.html
Cookie format:
- Domain: .247realmedia.com
Name: RMOPTOUT
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Cookie lifetime: 22 years, 11 months - Domain: .realmedia.com
Name: RMOPTOUT
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Privacy Policy Highlights
http://www.247realmedia.com/EN-US/privacy-policy.html
Anonymity"We do not collect the online user's personally identifiable information ("PII") through our Services. PII generally refers to information such as an individual's name, mailing address, phone number or e-mail address." |
Sharing"We do not collect PII via our Services, and therefore, we do not sell, rent, or share PII collected on our customer's websites to non-affiliated third parties. We may disclose Non-PII collected through our Services, and information derived from it, to our customers. This Non-PII may be used by our customers to deliver tailored ads to users on participating websites. This information cannot be used to contact or identify any person individually. Further, all of our customers have warranted that they shall use any Non-PII they receive in compliance with applicable laws and regulations. We may disclose a user's information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"For our Global Web Alliance services, we maintain Non-PII on users for a period of thirteen months. For our Open AdStream and Search Marketing Technology, Decide DNA, we generally maintain Non-PII on users for a period of thirteen months. This data includes web sites visited, content viewed, ad interaction, IP addresses, browser type and language settings." As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |