BlueKai
www.bluekai.com
contact@bluekai.com
"BlueKai (www.bluekai.com) is the creator of the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation."
Industry oversight
- NAI member – Requirements
Seen on these sites
Is this your company? Contact us with any updates and corrections.
About this index
This index is provided as a free service for websites, consumers, advertisers and tracking companies. Please read our terms of service including restrictions on automated access. Please contact us for information about licensing this database. Free licenses are available for non-profit and academic uses.
Domains used
|
Methods
|
Opt-out
URL: http://www.bluekai.com/optout.html
Cookie format:
- Domain: .bluekai.com
Name: BKIgnore
Text: 1
Cookie lifetime: 28 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.bluekai.com/privacyoverview.html
Anonymity"BlueKai does not collect or share personal information such as your name, address, or phone number." |
Sharing"BlueKai will only share information regarding your shopping and reading interests." |
Sensitivity"BlueKai does not collect or share information about your visits to our partner sites that you may consider sensitive including health and adult behavior such as drinking, politics, or pornographic content. BlueKai will only share information regarding your shopping and reading interests. For example, if your online activities indicate you're interested in air travel, BlueKai will update your anonymous profile so that you will be more likely to receive an air travel advertisement across BlueKai partner sites." As an NAI member, this network also has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"BlueKai only retains information (web logs and cookies data) for a maximum of 6 months from the day it is collected." As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |