Tracker List

or
BlueKai

  • Data trader

"BlueKai (www.bluekai.com) is the creator of the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation."

Is this your company? Confirm your listing.

Domains

  • bkrtx.com
  • bluekai.com
  • tracksimple.com

Data Collection

    • Browser cookies
    • HTML5 Local Storage

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.bluekai.com/privacypolicy.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We collect non-personally identifiable information regarding the behavior and usage patterns of users of Web sites and other online properties operated by participating companies. In this policy, we refer to this non-personally identifiable information, together with other non-personally identifiable information that we obtain from third parties in order to influence which types of marketing messages and other content are displayed to you, as 'Preference Data.' We use Preference Data to prepare groups of users, referred to as 'segments,' based upon their behavior and preferences."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"We disclose Preference Data, and information derived from Preference Data, to our customers (including the Yahoo! Ad Network) in the ordinary course of our business. We indicate to our customers a user's membership within a segment at various times. For example, we may tag an anonymous user as a member of a segment when the user views certain Web pages that are operated or controlled by a customer. Our customers may use a user's membership within a segment to display advertisements and other content that are targeted to the user."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
"We are aware of the sensitivity of certain types of Preference Data. We do not create or share any segments that reflect Preference Data that we consider sensitive. While the types of Preference Data that may be considered sensitive may vary among users, we presently treat Preference Data as sensitive if it includes data reflecting a user having a medical condition; certain aspects of a user's personal life or financial situation; or use of, or interest in, gambling, alcoholic beverages, or "adult" products or services."

As an NAI member, this network also has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 6 months
  • Excerpts
"We retain Preference Data and other information for up to six months. After six months, some of the information we have (e.g., anonymous web logs) may be aggregated for statistical purposes and stored indefinitely, and the rest of the information is destroyed."

As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

About this list

The Tracker List is a free service of PrivacyChoice. All rights reserved. Read our terms of service. Our API can be licensed for commercial uses. Free licenses are available for non-profit and academic uses. Contact us for more information.

Privacy