Tracker List

or
Buysight (formerly Permuto)

  • Ad or data buyer

"Buysight (www.buysight.com) offers acquisition, remarketing, and brand programs that deliver relevant, real-time advertising to consumers resulting in increased visits and conversions for our advertising clients. Buysight's unique Co-Op provides data to help us understand people's purchase intent, transform it into actionable knowledge, and use that knowledge to predict what tens of millions of individual shoppers want to buy. We connect them to companies that best meet their needs with instantly personalized, relevant offers for products we know they're interested in."

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Confirmed by company 05-11

Domains

  • buysight.com
  • permuto.com
  • pulsemgr.com

Confirmed by company 05-11

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.buysight.com/privacy-policy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"At Buysight, we collect certain anonymous and non-personally identifiable information about users in order to display effective advertisements. Based on the behavior and preferences of the users that we have identified, we seek to group those users into certain categories. We then seek to display the most relevant advertisements to the users in those categories."

"We use the Anonymous Data that we collect in order to display advertisements that we believe may be relevant to you. In seeking to identify relevant advertisements, we use this Anonymous Data to create and refine user segments, develop and refine algorithms, and to understand better how your interaction with a website might be of interest to advertisers. We do not link any Anonymous Data to the PII collected on our website."

  • Sharing
  • Your individual activities and interests are not conveyed to others
  • Excerpts
"Further, we may share aggregated information that we have learned from the use of the Anonymous Data with third parties. Such information may include traffic patterns, sales, and other site information. For example, we might share statistics on how many customers viewed or clicked on a particular advertisement.

We do not sell the Anonymous Data to third parties."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 18 months
  • Excerpts
"Buysight may maintain Anonymous Data for up to 18 months unless required to do otherwise by law. Summarized data, consisting of aggregated statistical data not attributable to a uniquely identifiable entity, may be stored indefinitely."

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