DataXu
www.dataxu.com
privacy@dataxu.com
"DataXu offers the first real-time ad optimization platform for advertisers. With patent-pending technology developed by founders at MIT, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others."
Industry oversight
- NAI member – Requirements
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Opt-out
URL: http://www.dataxu.com/privacy-policy.php
Cookie format:
- Domain: opt.w55c.net
Name: optout
Text: 1
Cookie lifetime: 10 years
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Privacy Policy Highlights
http://www.dataxu.com/privacy-policy.php
Anonymity"We do not collect or use personally identifiable information. We do not collect your name, address, phone number, e-mail address, Social Security Number, credit card information, or anything else that can personally identify you." "We collect only anonymous, non-personally identifiable information, such as browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Verizon or Comcast), IP address, and whether you respond to an ad." |
Sharing"We may share, in an aggregated format, the non-Personally Identifiable Information we collect to do business with related third parties, such as our advertising clients." |
Sensitivity"We do not collect Sensitive Consumer Information, such as insurance plan numbers, financial account numbers, or information about medical conditions." As an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"We retain the non-Personally Identifiable Information collected via our technology for up to one year. After one year, we discard the information." |