Tracker List

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Full Circle Studies (Comscore)

Analytics or measurement provider

"Full Circle Studies, Inc. is a leading global market research company that studies and reports on Internet trends and behavior. Full Circle Studies works in conjunction with with content providers and distributors to develop an anonymous, census-level analysis of Internet usage. As part of this effort, participating content providers and distributors add a web beacon and cookie to their sites allowing Full Circle Studies to collect anonymous information about general visitation patterns. Because visitation information is provided by the website, Full Circle Studies is able to have a 'census' view of visits to that website, and use this view to develop an understanding of broader Internet usage patterns."

Is this your company? Confirm your listing.

Confirmed by company 05-11

Domains

scorecardresearch.com

Confirmed by company 05-11

Data Collection

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Seen here

Industry affiliations and oversight

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This company offers an opt out (not verified to stop tracking)

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Do Not Track

This company does not honor Do Not Track

Policies

http://www.fullcirclestudies.com/privacy.aspx?

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"The web beacon used by Full Circle Studies is unable to identify the user visiting a page, and there is no personally identifiable data transmitted by or linked to the web beacon."

Sharing
Your individual anonymous activities and interests may be conveyed to others
Excerpts

Privacy statement does not restrict sharing of info with third parties (for their own account).

Boundaries
Info not used for ad targeting
Excerpts

"The web tag used by Full Circle Studies does not target advertising or other content to a computer or unique device."

Deletion
Info may be kept for 90 days
Excerpts

"For the UDM effort, raw data is retained for no longer than 90 days and aggregated data is retained for no longer than 15 months."

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