Tracker List

or
ValueClick Media

  • Ad network or exchange

"ValueClick Media (www.valueclickmedia.com) is one of the largest and most experienced display advertising networks, helping advertisers reach their brand and direct response objectives and publishers earn the most for their available inventory since 1998. Advanced targeting and optimization technology, extensive account management and network quality controls and 80 percent reach of the U.S. Internet audience combine to make ValueClick Media the premier network partner for marketers focused on performance. ValueClick Media's display advertising network respects consumers' privacy choices and it collects no personally identifiable information. For more information, please review our privacy policy. ValueClick Media is a division of ValueClick, Inc. (NASDAQ: VCLK)."

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Domains

  • emjcd.com
  • fastclick.com
  • fastclick.net
  • lduhtrp.net
  • valueclick.com
  • valueclick.net
  • valueclickmedia.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.valueclickmedia.com/about/privacy/display-web-user

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We do not collect personally identifiable information (data collected with an intention to identify and contact a person such as name, address, telephone number or e-mail address) (hereinafter 'PII')."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"We also may share Information with advertisers, publishers and other third parties for marketing purposes, but such Information does not include PII."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 18 months
  • Excerpts
"We retain Non-PII for use to more effectively match advertisements and website content to your interests for no more than eighteen (18) months. Aggregate Non-PII data for reporting may be retained for a longer period."

As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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