Tracker List

"In some cases, we inform our customers of the unique ID number we have assigned to your computer. These customers may associate this unique ID number with the other information that we have provided to them, and then provide us with other information about your interactions with the customer's site (including, potentially, Personal Information about you). Please note that any Non-Personal Information that is associated with Personal Information will be treated by us as Personal Information by us as long as it is so combined. Please consult the customer's privacy policy to learn more information about their practices with respect to the unique ID we provide to them, as well as with respect to their use and disclosure of your Personal Information.

We use Non-Personal Information to provide reports to our customers. Except as described in the Personal Information section below, our reports generally summarize multiple users' activities and do not usually include any Personal Information, so it would be unlikely for a customer to learn anything specific about you or your activities through the reports generated by us. Please note that, because Non-Personal Information does not personally identify you, we may use Non-Personal Information for any purpose. In addition, we reserve the right to share such Non Personal Information, which does not personally identify you, with customers, affiliates and other third parties, for any purpose."

"We retain any Personal Information we receive from a Request Form in a separate database from our other information about you, so we do not use Request Form information to predict your interests. We seek to suppress Personal Information in the Request Form database no more than six (6) months after the Personal Information was added to this database. Please note that in the course of obtaining Non-Personal Information, we do incidentally record the URLs you visit, and Personal Information can occasionally appear in those URLs and thus be incidentally stored in our database. Our predictive systems do not utilize Personal Information contained in a URL as part of its operation, however."

"Please note that, because Non-Personal Information does not personally identify you, we may use Non-Personal Information for any purpose. In addition, we reserve the right to share such Non Personal Information, which does not personally identify you, with customers, affiliates and other third parties, for any purpose. "

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We seek to expire any cookies we place on your computer six (6) months after you last visit a site that participates in our Services. Customers participating in our website customization Services can each individually determine how long we retain server logs associated with their websites, so please check their privacy policies for more information. If a customer does not specify a retention time, we seek to keep that customer's customization-related server logs for no more than six (6) months. We seek to retain our other server logs related to our behavioral advertising Services for no more than six (6) months. With respect to Request Forms, we seek to retain a copy of that information for no more than six (6) months."