Tracker List

or
Adchemy

  • Ad or data buyer

"Adchemy's state-of-the-art Audience Management Platform uses science and data to help large marketers and their agencies connect with their audience in meaningful ways. The platform allows marketers to customize banner ads, search ads and websites in real time. It consolidates audience data, identifies audience segments, values them, and automatically delivers relevant and consistent marketing messages to each segment. As a result, marketers can massively scale their digital marketing campaigns while maximizing audience engagement and conversion."

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Domains

  • adchemy.com

Data Collection

    • Browser cookies
    • IP addresses
    • HTML5 Local Storage

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.adchemy.com/technology-platform-privacy-policy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We collect information about your online activities, including your browsing history, information about which advertisements and the web pages on which the advertisers are shown, clicked, or interacted with, including cookies, web beacons and log files. We may also combine this with information we receive from third party sources."

  • Sharing
  • Your individual activities and interests are not conveyed to others
  • Excerpts
"We and our licensees may share anonymous, aggregated information with other third parties for advertising, marketing and analytical purposes."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept for up to 2 years
  • Excerpts
"Log files may be kept in our system for a maximum of 2 years."

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