Tracker List

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MaxPoint Interactive

  • Analytics or measurement provider
  • Ad delivery & operations provider

"MaxPoint Interactive (www.maxpointinteractive.com) is an industry-leading consumer targeting technology company. We help retailers and brands reach the right online audience to drive in-store sales. Our digital retail advertising platform enables retailers and brands to execute highly efficient and effective digital advertising that does more than grab attention-it drives foot traffic and in-store sales. This easy-to-use platform offers advanced neighborhood-level targeting with national scalability and reach. Founded in 2007, MaxPoint has offices in New York, Chicago, Austin and Raleigh-Durham."

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Domains

  • maxpointinteractive.com
  • mxptint.net

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.maxpointinteractive.com/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Personal information is data about you that is personally identifiable like your name, address, email address, or phone number, that is not otherwise publicly available. MAXPOINT never uses, collects or keeps personal information about people who interact with any of the sites in the network."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"Non-personal information may be transferred or disclosed to ... our client's websites to segment and target relevant advertisements to you ..."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:


- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

  • Deletion
  • Info may be kept up to 12 months
  • Excerpts
"Non-personal information linked to a browser is kept for a period of one year. Aggregate non-personal information data is kept indefinitely."

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