Tracker List

or
TellApart

  • Ad network or exchange
  • Retargeter

"TellApart (www.tellapart.com) provides next generation marketing solutions that enable retailers to leverage their own customer data to drive revenue growth. The TellApart cloud-based Shopper Intelligence Platform applies machine learning and predictive analytics to big data, empowering retailers to identify the propensity to purchase of each of their shoppers, predict what they want to buy, and enable them to provide the optimal targeted marketing based on this insight. TellApart currently offers three solutions powered by this platform - Transactional Retargeting, Dynamic Offers and Audience Targeting."

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Domains

  • tellapart.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.tellapart.com/privacy/

  • Anonymity
  • You may not be anonymous (identity info and activities may be collected)
  • Excerpts
"Our Technology collects information about the website(s) that you visit and the advertisements that you see while online. We may collect data about you using our Technology in the following contexts: when TellApart or one of our Business Partners purchase online advertisements on a website that you visit (“Advertising Data”); and/or when one of our Business Partners uses our Technology on its website, which you visit (“Business Partner Data”). The type of Advertising Data we collect includes the number of advertisement requests received, the number of advertisements you are shown, the identity of the website you are visiting and the number of clicks you may make on a particular advertisement, but in all cases Advertising Data is Non-PII. The type of Business Partner Data we collect includes information regarding the pages and products you have viewed, the identity of products purchased, the time you spend on particular web pages and product price. Business Partner Data may in some cases include PII. However, we do not associate this information with the information that is separately gathered off the Business Partners’ websites through our online advertising activities."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"We also may disclose Non-PII to our Business Partners in connection with the provision of TellApart Technology services."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"When working with sites whose product catalog includes personal care items, we do not have access to your medical information or collect sensitive information regarding your health or medical conditions but may on occasion display advertisements for non-sensitive products such as soap, clothing and toys for infants."

  • Deletion
  • No deletion requirement
  • Excerpts
"Non-PII data related to online behavioral advertising is stored with the TellApart cookie and is deleted when the cookie expires, which is currently set to two years from the last time you have visited a TellApart business partner."

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