Collective
www.collective.com
contactus@collective.com
"Collective (www.collective.com) is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video(TM), the world's first audience-driven video network; Collective Direct(TM), the high quality network for direct marketers.; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit www.collective.com."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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Domains used
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Methods
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Opt-out
URL: http://www.networkadvertising.org/managing/opt_out.asp
Cookie format:
- Domain: .collective-media.net
Name: optout
Text: 1
Cookie lifetime: 5 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.collective.com/privacy
Anonymity"Collective may collect Non-PII while you are visiting a Collective web site or when we serve advertisements on our network of web sites. This anonymous data includes, but not limited to, information such as your IP address, web pages which have been viewed by you, date and time, domain type, and your responses to an advertisement delivered by us or a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. This information is not combined with PII.." |
Sharing"Collective may use your non-PII to better target advertisements and other content to individuals in an effort to create a more relevant experience for each person. The non-PII is also used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, and to provide aggregate reporting to advertisers and clients. This information may also be combined with information from other sources, and shared with our affiliates and partners for similar use." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"We may retain such information for up to two years. Aggregate reports generated from such information may be kept longer." As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |