Tracker List

or
Legolas Media

  • Data trader

"Legolas Media (www.legolas-media.com) is an innovative online advertising marketplace that brings together buyers and sellers to effectively execute audience buys. Agencies and advertisers use the Legolas platform to drive price and performance optimization for audience buying across all inventory types. Publishers rely on Legolas to sell audiences in a direct and guaranteed manner while commanding attractive price points. Legolas is innovating audience trading by removing the inefficiencies in the current marketplace, enabling access to premium inventory and introducing unique buying tools."

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Domains

  • legolas-media.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.legolas-media.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We analyze Log Data from different websites and combine it with other non-personally identifiable information to produce reports that we make available to our clients. Such reports enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services. This combined data is also used by us and our partners to serve you content, advertisements, and other information tailored to your interests. We do not link Log Data to any personally identifiable information about you or otherwise attempt to discover your identity."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"We analyze Log Data from different websites and combine it with other non-personally identifiable information to produce reports that we make available to our clients. Such reports enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services. This combined data is also used by us and our partners to serve you content, advertisements, and other information tailored to your interests."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

  • Deletion
  • Info may be kept up to 12 months
  • Excerpts
"Legolas deletes all data used for targeting that is associated with cookies after twelve months from the date they are created other than opt-out requests that are stored as long as the cookie exists."

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