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CoreMetrics

www.coremetrics.com
privacy@coremetrics.com

"Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. Our solutions help companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line. Coremetrics' solutions encompass: - advanced online analytics - integrated marketing optimization applications - search engine bid management - email targeting - ad impression attribution - cross sell recommendations "

Industry oversight

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Domains used

  • cmcore.com
  • coremetrics.com

Methods

  • Browser cookies
  • IP addresses

Opt-out

URL: http://www.coremetrics.com/company/privacy.php#optout

Cookie format:

  • Domain: data.cmcore.com
    Name: ID
    Text: OPT_OUT
    Cookie lifetime: 21 years

Effectiveness not checked yet

Privacy Policy Highlights

http://www.coremetrics.com/company/privacy.php#services

Anonymity


"Coremetrics and its clients use 'cookies' and 'web beacons' to collect data. A cookie is a small text file containing a random and unique alphanumeric identifier that either of Coremetrics or our clients transfer to your computer's hard drive through your web browser (unless you set your browser to reject cookies) that enables our, or our clients', systems to recognize your browser. Neither Coremetrics nor its clients store any personally identifiable information in cookies. A web beacon (also known as a 'clear GIF', 'pixel tag', 'data tag' or 'image tag') is a mechanism by which a small section of code that our clients place on their web site pages executes an image request to our data collection servers. Web beacons facilitate the transfer of data by requesting and delivering the transparent graphic GIF image from Coremetrics to our client's web site pages."

Sharing


"Coremetrics is an agent for its clients. Coremetrics either collects or receives visitor information from its clients but it does not own the information it collects. Our clients use our Services to understand more about visitors to their web sites. Clients then apply this understanding to their web sites to provide web environments that save visitors time and make the sites easier to use. Each client instructs us as to what type of data it would like us to collect or receive on its behalf. This data could include search engine referral, affiliate referrals, traffic driven by banner ads or other promotions, visitor navigation around the site, popular pages, which items are placed in shopping carts and which are abandoned, conversions and what purchases were made. We may also collect or receive certain technical information, such as the visitor's browser version and operating system. We may, upon a client's request, collect or receive personally identifiable information such as a visitor's email address. In each client agreement, we agree that we will not make use of any data that we collect or receive on the client's behalf except as necessary to provide our services to that client. All information about individual visitors to a web site belongs to the client, not Coremetrics. Coremetrics does not allow individual information collected for one client to be accessed by any other Coremetrics client.

The only time that any client would see data from other client web sites is if that client is a part of Coremetrics' benchmarking service. In that case the information shared is summary data only and contains no information that personally identifies any visitor. This benchmarking service provides Coremetrics' clients with the ability to compare the performance of their web sites against peer groups."

Sensitivity


Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion


Privacy statement does not state if or when information is deleted.
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