Tracker List

or
Markit On Demand ( formerly Wall Street On Demand )

  • Ad network or exchange

"The system created to serve advertisements from this domain was created by Wall Street on Demand at the direction and request of a partner in the financial services industry. One of the main features is the ability to utilize market data in both its trafficking instructions and reporting. For example do more people click on an ad when the VIX (volatility index) is high or low? It was also built to accommodate a much closer interaction between financial tools and various advertising campaigns promoting those tools. "

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Domains

  • markit.com
  • wallst.com
  • wsod.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://ad.wsod.com/?view=privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"While advertisements served from this domain do not collect personally identifiable information, the system does collect the following information: The time and date of a visit, the type of browser and operating system, the visitors IP address, and the URL visited. The information is not used to identify anyone personally. The information is used for aggregated analytic reports, rules-based targeting of ads, and for the purpose of site administration and diagnostics."

  • Sharing
  • Identity info collected only on behalf of individual sites
  • Excerpts
"Cookies and all collected data from this domain is advertiser specific and is not shared between multiple advertisers serving ads from this domain. A client's data belongs to that client (advertiser) - the system used to serve ads from this domain merely collects and temporarily stores that data. Cookies exist for 90 days, after that time the cookie is no longer valid and a new one is created."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Cookie info may be kept up to 90 days
  • Excerpts
"Cookies exist for 90 days, after that time the cookie is no longer valid and a new one is created."

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