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BuzzLogic

www.buzzlogic.com/
privacy@BuzzLogic.com

"Founded in 2005, BuzzLogic is a leading digital media company whose mission is to help brands, agencies and media properties capitalize on the influential power of blog conversations. BuzzLogic’s proprietary platform uses advanced content and social analysis to target ads to more than 76 million monthly unique users, layering in third party audience data to drive maximum effectiveness. "

Industry oversight

  • Not certified or status unknown

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Domains used

  • buzzlogic.com

Methods

  • Browser cookies
  • IP addresses

Opt-out

URL: http://www.buzzlogic.com/optout/

Cookie format:

  • Domain: .buzzlogic.com
    Name: BL_Opted_Out
    Text: 1
    Cookie lifetime: 1 year

Effectiveness not checked yet

Privacy Policy Highlights

http://www.buzzlogic.com/Privacy-Policy/

Anonymity


"When a Prospect visits a Partner Site, we use technology including, without limitation, 'cookies' and 'pixel tags,' to collect and store that Prospect’s NPII [non-personally identifiable information]."

Sharing


"BuzzLogic may share NPII collected through its Partner Sites (either alone or combined with other NPII that BuzzLogic obtains from other sources) with its Partners and Advertisers. We share such NPII for our Partners and Advertisers to use for the purposes of media planning, ad targeting, and analysis and reporting of activities and trends among web users. For example, an Advertiser may implement ad targeting by using shared NPII that is related to a specific cookie to display relevant ads based on the content viewed or search terms entered in connection with that cookie. We may indicate to our Advertisers and Partners a Prospect’s membership within a group at various times by methods such as tagging an anonymous Prospect as a member of a group when the Prospect views certain web pages that are operated or controlled by a Partner. Our Advertisers and Partners may use a Prospect’s membership within a group to display advertisements and other content targeted to the demonstrated preferences of the Prospect. Our Advertisers and Partners may also use third-party service providers to display advertising or other content that reflects a Prospect’s membership in a group. We do not authorize our Advertisers or Partners to resell or sublicense NPII they receive from us to third parties. Please note that our Advertisers and Partners have their own privacy policies and data retention policies, and that we are not responsible for their use of a Prospect’s NPII."

Sensitivity


Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion


"BuzzLogic generally retains any information collected through cookies for up to approximately six months. When we delete information, it is deleted from our active databases but may remain in our archives."
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