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Adroit Interactive

www.adroitinteractive.com
info@adroitinterative.com

"Adroit Interactive improves campaign performance by allowing advertisers or publishers to dynamically change live display ads in real time without having to redesign, rebuild or retraffic existing ads. Adroit's platform can serve messages based on geotargeting, behavioral targeting, demographic variables and data from RSS feeds or external databases. Adroit's technology also includes multivariate testing capabilities that help to determine the effectiveness of individual ad components, including messaging and images."

Industry oversight

  • Not certified or status unknown

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Domains used

  • adroitinteractive.com
  • designbloxlive.com

Methods

  • Browser cookies
  • IP addresses
  • HTML5 Local Storage

Opt-out

URL: http://www.adroitinteractive.com/privacy_policy.html

Cookie format:

  • Domain: designbloxlive.com
    Name: Adroit_id
    Text: opt_out
    Cookie lifetime: 10 years
  • Domain: designbloxlive.com
    Name: Adroit_vars
    Text: opt_out
    Cookie lifetime: 10 years

Effectiveness not checked yet

Privacy Policy Highlights

http://www.adroitinteractive.com/privacy_policy.html

Anonymity


"Adroit does not collect any personally-identifying information before, during or after the delivery of its clients’ advertisements."

"Sometimes clients will send us anonymous information they collected online during transactions so we can provide targeted messaging and analyze if our messaging has resulted in sales. In this process, the information that we receive is completely anonymous to Adroit. This information relates to online transactions, including, but not limited to, the client-assigned user's ID, transaction sales total, product ID, and other demographic data. Adroit does not receive any information from our clients in this process that would allow us to identify any individual."

Sharing


Privacy statement does not restrict sharing of info with third parties (for their own account).

Sensitivity


Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion


"Adroit uses transaction log files to generate aggregated reporting data for Clients. Adroit generally retains these log files of individual online advertisements for a minimum of 90 days and summary information for up to three years, but we reserve the right to retain such data as long as may be reasonably necessary for accounting and audit purposes."
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