Tracker List

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Brilig

  • Data trader

"Brilig is an open marketplace where recipes for unique advertising audiences are created, analyzed, bought and sold under the governance of Brilig's audience commerce platform. The Brilig system removes any limitation to the listing, combination and segmentation of audience data, enabling truly novel forms of targeting to be devised and deployed. As a free market, Brilig does not set the prices, act as a gatekeeper to the market, or limit what data combinations or segments are available. Because of this singular neutral position, Brilig can provide data to anyone, including firms that might be thought of as competitors."

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Domains

  • brilig.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://brilig.com/privacy.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
"Brilig does not collect or store [Personally Identifiable Information] via the [Brilig Data Exchange]."

  • Sharing
  • Your individual activities and interests may be conveyed to others
Privacy statement does not restrict sharing of anonymous info with third parties (for their own account).

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 3 years
"The BDE stores information for up to three years, and then it is rendered anonymous and stored for up to an additional five years."

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