Tracker List
- Analytics or measurement provider
- Data trader
"I-Behavior Interactive is a data and analytics firm that utilizes the aggregated transactional data collected from its clients for use in statistical modeling to make product recommendations to its clients or partners for use in offline, email and online marketing."
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Domains
- i-behavior.com
- ib-ibi.com
Data Collection
- Browser cookies
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://i-behavior.com/Interactive-Marketing/PP-Data-Security-QA.aspx
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"I-Behavior Interactive is a data and analytics firm utilizing the aggregated transactional data collected from its clients and related statistical modeling for use by its clients or partners, other than I-Behavior, for use in offline, email and online marketing. We work with third-party partners to help them decide what product offers to display. There is never any personally identifiable information shared between parties through this process. In addition, there is absolutely no personally identifiable information stored in any of our partners' cookies."
- Sharing
- Your individual activities and interests may be conveyed to others
- Excerpts
"Although I-Behavior Interactive receives personally identifiable information from our clients, we do not share any personally identifiable information when making a product recommendation. The I-Behavior Interactive product line uses proprietary de-identification systems and procedures to preserve the anonymity of users."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
"I-Behavior Interactive does not use or store any sensitive data (financial accounts, health information, credit card numbers, social security numbers, etc.)."
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Deletion
- Online info may be kept for up to 6 months
- Excerpts
"Aggregated transactional data that is used by I-Behavior Interactive to make targeted product recommendations is retained on a 48-month rolling basis. We automatically delete I-Behavior Interactive server log data six months after it is collected."
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