Tracker List

Data trader

"eXelate (www.exelate.com) is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance accountability and consumer respect."

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Domains

exelator.com

Data Collection

Browser cookies
IP addresses

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://exelate.com/new/consumer-privacy/services-privacy-policy/

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"Although some of the data contained in the cookies generated on a user's hard drive is also written to the eXelate database, this is done solely in an aggregate form, for reporting and accounting purposes with eXelate's clients. eXelate does not obtain or maintain separate data for a given user on its servers. ... Cookies cannot be used to access any other data on a user's hard drive, or to personally identify them."

Sharing
Your individual activities and interests are not conveyed to others
Excerpts

"As described above, eXelate stores only aggregated data on its servers. We may share such aggregate, non-personal information with Targeted Publishers, Displaying Publishers, and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis."

Boundaries
No use of sensitive info without consent; no adult info used
Excerpts

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"As a matter of policy, eXelate does not set any Delayed-Ads based on adult related searches or adult content."

Deletion
Info may be kept up to 90 days
Excerpts

"eXelate policy is to retain our anonymous log file data in the aggregate for up to ninety days. This data is kept in an anonymous form and used for analysis purposes only, not for the delivery of any targeted advertisements or other content."

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