Acxiom (Relevance-X)

"The global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. We help many of the world's top companies build customer loyalty by better understanding what customers like, what they want and how to communicate most effectively with them."

Industry oversight

Not certified or status unknown

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Domains used

acxiom.com

Methods

Browser cookies

Opt-out

URL: http://www.acxiom.com/products_and_services/TargetedEngagement/DisplayAds/Pages/Relevance-XOpt-Out.aspx

Cookie format:

Domain: www.acxiom.com
Name: CP
Text: null*

Effectiveness not checked yet

Privacy Policy Highlights

http://www.acxiom.com/products_and_services/TargetedEngagement/DisplayAds/Pages/Relevance-XPrivacyPolicy.aspx

Anonymity

"None of the information provided to clients from the Relevance-X product line contains any personally identifiable information about consumers."

Sharing

"We may share non-personal information with companies such as advertisers, agencies, ad networks, or exchanges to enable them to analyze user behaviors or to assist us with tailoring the ads that you encounter."

Sensitivity

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion

"The cookie is set to automatically expire within 90 days. However, if you revisit the pages that initially launched the cookie, the 90-day timeframe will restart."

No statement as to if or when server information is deleted.

privacychoice

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