Tracking Company Index

or

Suggest a new entry

Who collects data on your website? Get a free privacy scan.

FetchBack

www.fetchback.com
customerservice@fetchback.com

"FetchBack (www.fetchback.com) is the Retargeting Company that converts more lost prospects than any other Retargeting solution in the marketplace today. We are dedicated to protecting consumer privacy online."

Industry oversight

Seen on these sites

Is this your company? Contact us with any updates and corrections.

About this index

This index is provided as a free service for websites, consumers, advertisers and tracking companies. Please read our terms of service including restrictions on automated access. Please contact us for information about licensing this database. Free licenses are available for non-profit and academic uses.

Domains used

  • fetchback.com

Methods

  • Browser cookies
  • IP addresses

Opt-out

URL: http://www.fetchback.com/optout.html

Cookie format:

  • Domain: .fetchback.com
    Name: opt
    Text: 1
    Cookie lifetime: 5 years

Effectiveness not checked yet

Privacy Policy Highlights

http://www.fetchback.com/privacy.html

Anonymity


"Non-Personally Identifiable Information ("NPII") data is collected by FetchBack and FetchBack's Partners, and is used by FetchBack for the purpose of online Retargeting. NPII data collected by FetchBack for advertising purposes is completely anonymous, and only includes information such as the Prospect's IP address, date and time of visit, domain type, and their activity on our Advertiser's and Partner's websites. None of this information, individually or grouped together, can be traced back to a specific individual."

Sharing


"FetchBack's technology utilizes cookies in the delivery of advertisements to our Advertiser's Prospects on our Partner's websites across the internet. This form of marketing is called Retargeting; and it enhances the web surfing experience by showing advertisements to the Prospect that are of interest to them. When a Prospect visits one of FetchBack's Advertiser's websites, a FetchBack pixel on that site sets a FetchBack cookie on the hard drive of the Prospect. When that Prospect visits one of FetchBack's Partners' websites; our Partner's website will identify the cookie on hard drive of the Prospect and recognize that they previously visited our Advertiser's website. The Prospect will then be shown an advertisement from that Advertiser. In this instance, FetchBack will know that the Prospect first visited our Advertiser's website, and then our Partner's website. We will know the Prospect viewed the Ad on our Partner's website, and weather or not the Prospect clicked on that Ad. This type information is what FetchBack uses in reporting; and in no way can be used to identify who that Prospect is, or any other online activities of the Prospect outside of FetchBack's Advertisers and Partner's websites."

"FetchBack transactional information such as traffic patterns, sales, aggregate data regarding general shopping patterns, and other site information may be shared with vendors and other reputable third parties. This data will never contain any PII of FetchBack Users. For example, we might share statistics on how many customers purchased a specific product, but we will not specifically disclose who purchased the product."

Sensitivity


As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion


"The NPII data collected by FetchBack in the above outlined process of Retargeting will be kept by FetchBack for the period of one year. After one year, all cookie data and IP addresses is purged."

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
Copyright © 2010 privacychoice LLC.