Tracker List

or

Accuen (The Trading Desk)

Ad or data buyer

"Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy to buy the audiences you want to reach at scale. "

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Domains

accuenmedia.com

Data Collection

Browser cookies
IP addresses

Industry affiliations and oversight

None

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://www.accuenmedia.com/privacy.htm

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"Accuen collects non-personally-identifiable information (Non-PII) across the web using technology including 'cookies' and 'pixel tags.' We also license Non-PII from third parties. When we refer to Non-PII, we mean datum that does not necessarily identify a particular individual."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"Accuen may share non-personally identifiable information with our affiliates, third party partners and agents to improve advertisement targeting, make and create offers, provide reporting to advertisers and clients, and to improve our systems and products."

Boundaries
Sensitive info not excluded from ad targeting
Excerpts

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion
No deletion requirement
Excerpts

"Accuen’s tracking cookies are set to expire after 180 days. Each time Accuen accesses the cookie, the expiration date is reset. Only annonymized, aggregated data will be retained indefinitely and available as long as 60 days after the associated cookie remains on your computer."

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