Google (DoubleClick)
www.google.com
Contact: http://www.google.com/support/websearch/bin/reques...
"Google (www.google.com) operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics. As consumers embrace new forms of media and business scales to meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers effectively target, reach and measure the results of their marketing programs."
Industry oversight
- NAI member – Requirements
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Domains used
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Methods
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Opt-out
URL: http://www.google.com/privacy_ads.html
Cookie format:
- Domain: doubleclick.net
Name: id
Text: OPT_OUT
Effectiveness not checked yet
Privacy Policy Highlights
http://www.google.com/privacy_cookies.html
Anonymity"Google will not combine DoubleClick cookie information from AdSense partner sites or Google services that use the DoubleClick cookie with: - your personally-identifying information without your opt-in consent; or - information collected by DoubleClick's advertising customers without their explicit permission. With such permission, Google may use and combine that information only in accordance with the Google Privacy Policy." |
Sharing"We use the advertising cookie information collected on AdSense partner sites and certain Google sites to: - Enable the following ad serving features: o Frequency Capping: Prevents users from seeing the same ad over and over again; o Spam Filtration: Uses cookies as one of many signals that allow us to identify invalid clicks (or ad queries) and to protect our advertisers from fraudulent behavior; o View-Through Conversions: Provides insight to advertisers on how many people who were exposed to an ad, didn't click, but subsequently visited the advertiser's website; o Interest-Based Advertising: Allows advertisers to serve ads to users on AdSense partner sites and certain Google services based on online activity and interests associated with the DoubleClick cookie and to serve subsequent ads to you after you leave that advertiser's website. - Audit, research, and analyze the data in order to maintain, protect, and improve our services; - Ensure that our ad-serving technologies function properly; and - Develop new services. The advertising cookie information described above is provided to advertisers and publishers who use our advertising services. In addition, Google or our advertising and publishing customers may use web beacons in conjunction with the DoubleClick cookie to collect information about your visit to the website and exposure to a particular advertisement." |
Sensitivity"Google strives to provide you with relevant and useful advertising. Based on activity on our Adsense partner sites and Google services that use the DoubleClick cookie, we may associate the cookie with relevant interest categories. Google then uses these categories to show interest-based ads on these sites. Google will not associate sensitive interest categories with the DoubleClick cookie (such as those based on race, religion, sexual orientation, health, or sensitive financial categories) and will not use these categories when showing you interest-based ads." As an NAI member, this network also has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"Why are logs kept before being anonymized? We strike a reasonable balance between the competing pressures we face, such as the privacy of our users, the security of our systems and the need for innovation. We believe anonymizing IP addresses after 9 months and cookies after 18 months strikes the right balance." As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |