Tracker List

"Geo-Medical Targeting can help you drive awareness to a very targeted audience. By Geo-Medical, we mean diagnosed medical conditions, prescribed treatments, both Rx and OTC, health styles, type of insurance coverage, co-pays, and medication compliance or consumption measures. mScores and Geo-Medical Targeting helps explain who an audience is in a way that all other behavioral and contextual targeting approaches don't."

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Domains

medicxmedia.com

Data Collection

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IP addresses

Industry affiliations and oversight

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Do Not Track

This company does not honor Do Not Track

Policies

http://medicxmedia.com/home/company_info/privacy_services.asp

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"The process we have designed for our online consumer advertising service is consumer friendly and does not involve Medicx’s collection, use, storage, or sharing of any personally identifiable health or other consumer information. We instead use only data that has been previously de-identified and we aggregate that de-identified data into geographic-based profiles. The data we use to provide our services is collected from health insurance claims that our data suppliers have certified as de-identified in compliance with the stringent regulations governing the de-identification process under the Health Insurance Portability and Accountability Act (HIPAA)."

Sharing
Your individual activities and interests are not conveyed to others
Excerpts

"Medicx shares the aggregate data it collects with its business customers, such as online advertising networks and website publishers and with its service providers. Medicx provides this information to its business ustomers and service providers in a variety of formats – none of which include any personally identifiable information of consumers. Our business customers represent that they handle the information we provide, including any merging of data they might perform, in compliance with their customer privacy policies, and our service providers are obligated to handle the information we provide confidentially."

Boundaries
Sensitive info not excluded from ad targeting
Excerpts

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion
No deletion requirement
Excerpts

Privacy statement does not state if or when information is deleted

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