Tracker List

or
Proclivity Media

  • Ad or data buyer
  • Analytics or measurement provider
  • Retargeter

"Proclivity Media, Inc. offers display advertising services to fashion and lifestyle retailers and brands. With its next-generation platform, Proclivity calculates the in-market value of its clients' customers, and leverages those insights to optimize targeted display advertising and media buying decisions. This advanced approach also enables clients to better serve their customers by showing them advertisements that are relevant to their interests. A supporter of privacy choices for consumers, Proclivity provides transparency about its practices and consumer choice."

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Domains

  • proclivitymedia.com
  • proclivitysystems.com
  • pswec.com

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.proclivitymedia.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Proclivity, its service providers and other companies that work with Proclivity may collect non-personally identifiable information ("non-PII") about user visits to Proclivity's corporate website ("Visitor Data"). Such Visitor Data consists of clickstream information, such as IP address, browser used, and content clicked."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"Proclivity may also use information it collects to measure the performance of advertising campaigns and generate reports, analytics and other assessments that Proclivity may provide to clients or in anonymous or aggregate form to third parties."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
"As an NAI member, this network has agreed to obtain consumer consent before using:


- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history


(2008 NAI Principles)"

  • Deletion
  • Info may be kept up to 24 months
  • Excerpts
"Proclivity keeps the information that it collects or accesses from clients for as long as Proclivity maintains a customer valuation platform for that client or as required for legal compliance, archival or other related purposes. Proclivity uses online behavioral data (specifically its valuation scores) for up to 2 years after the calculation of the score, after which Proclivity discontinues use for targeted advertising purposes and either deletes or archives the information for historical analysis or compliance purposes"

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