MediaMath

"MediaMath markets a proprietary platform for advertising agencies, which provides technology, strategy, services, and insights to trade effectively across the leading display advertising exchanges on behalf of major advertisers (collectively, the "Services")."

Industry oversight

Not certified or status unknown

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Domains used

mathtag.com

Methods

Browser cookies

Opt-out

URL: http://www.mathtag.com/

Cookie format:

Domain: .mathtag.com
Name: optout
Text: 1
Cookie lifetime: 3 years

Effectiveness not checked yet

Privacy Policy Highlights

http://mathtag.com/privacy.html

Anonymity

"In the course of delivering an ad to you, MediaMath does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address. However, MediaMath does collect certain non-personally identifiable information about you, such as your browser type (for example, Netscape or Internet Explorer), the type of computer operating system you use (Macintosh or Windows, for instance), and whether you responded to the ad delivered. The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of MediaMath's advertisers."

"In addition to the data above, MediaMath may receive non-personally identifiable data, such as behavioral, contextual or demographics, through partnerships with online and offline 3rd party data providers."

Sharing

"MediaMath may publish or otherwise make public anonymous, aggregate or summary information regarding our Site visitors and campaigns run on behalf of our clients. MediaMath may share visitor level data with a client, restricted to include only data associated with the client's campaigns. MediaMath will never share visitor data with any third parties."

Sensitivity

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion

"MediaMath sets our cookies to expire after five years and the expiration date updates every time you encounter our server. MediaMath retains the web log data for ninety days and aggregations and reports for up to three years."

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