Tracker List

Ad or data buyer

"MediaMath (www.mediamath.com) is the leading online media trading company, offering agencies and their advertisers unprecedented reach and performance through one relationship. Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency needs in a dynamic landscape -- the efficiency of search with the branding impact of display advertising."

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Domains

adroitinteractive.com
mathtag.com

Data Collection

Browser cookies

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://www.mediamath.com/privacy.html

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"In the course of delivering an ad to you, MediaMath does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address. However, MediaMath does collect certain non-personally identifiable information about you, such as your browser type (for example, Netscape or Internet Explorer), the type of computer operating system you use (Macintosh or Windows, for instance), and whether you responded to the ad delivered. The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of MediaMath's advertisers."

"In addition to the data above, MediaMath may receive non-personally identifiable data, such as behavioral, contextual or demographics, through partnerships with online and offline 3rd party data providers."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"MediaMath may publish or otherwise make public anonymous, aggregate or summary information regarding our Site visitors and campaigns run on behalf of our clients. MediaMath may share visitor level data with a client, restricted to include only data associated with the client's campaigns. MediaMath will never share visitor data with any third parties."

Boundaries
No use of gov't IDs, financial and insurance numbers, current location or health info
Excerpts

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion
Info may be kept up to 3 years
Excerpts

"MediaMath sets our cookies to expire after three years and the expiration date updates every time you encounter our server. MediaMath retains the web log data for ninety days and aggregations and reports for up to three years."

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