Tracker List

or
xAD

  • Ad network or exchange
  • Data trader

"xAD brings together the largest network of Yellow Page, search, and directional agencies, capturing both national brands and local advertising. We optimize our ad inventory across the most comprehensive base of premier mobile local search, mapping and navigation partners representing the finest in quality mobile traffic. This offers advertisers unequaled reach and publishers the largest pool of local advertising. We start by capturing not only the search term, but time, location, user behavior, device information and more. Through our proprietary algorithm, we match the criteria against the most relevant ads and assign a score based on click, call, and check-in conversion rates. "

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Domains

  • xad.com

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://m.xad.com/privacy.htm

  • Anonymity
  • You may not be anonymous (identity info and activities may be collected)
  • Excerpts
"You may provide certain Personally Identifiable Information to XAD directly and privately, such as telephone number and email address ('Personally Identifiable Information'), when choosing to register at the Services, using the Services, participating in contents, promotions, or surveys, or subscribing to any newsletters or other distribution lists. Such Personally Identifiable Information is protected under this Privacy Policy.
When you use your cellular telephone or other wireless device to send, store, receive, or access material, through your wireless network carrier, we may collect information, which may contain Personally Identifiable Information and/or Non-Personally Identifiable Information. "

  • Sharing
  • Any info may be shared
  • Excerpts
"XAD does not rent, sell, or share personal information about you with other people or non-affiliated companies except under the following circumstances: We may provide Collected Information to our subsidiaries, affiliated companies, carriers, or others so such parties can, among other things: (i) process such information on our behalf, (ii) use the information to offer greater functionality through the Services, and provide you with additional product and service ads, and (iii) communicate these ads to You."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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