Mindset Media
www.mindset-media.com
privacy@mindset-media.com
"Mindset Media (www.mindset-media.com) is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys."
Industry oversight
- NAI member – Requirements
Seen on these sites
Is this your company? Contact us with any updates and corrections.
About this index
This index is provided as a free service for websites, consumers, advertisers and tracking companies. Please read our terms of service including restrictions on automated access. Please contact us for information about licensing this database. Free licenses are available for non-profit and academic uses.
Domains used
|
Methods
|
Opt-out
URL: http://www.networkadvertising.org/managing/opt_out.asp
Cookie format:
- Domain: .mmismm.com
Name: G
Text: -1
Cookie lifetime: 5 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.mindset-media.com/privacy/network/
Anonymity"Personally identifiable information is data that can be used to identify a specific internet user and may include the user's name, address, telephone number, and email address. Mindset Media does not collect or use personally identifiable information about visitors to sites in our Publisher Network." "From time to time, Mindset Media partners with select organizations to help us improve the quality of our online services. We will not request, or knowingly accept or retain, any PII from these organizations." |
Sharing"Mindset Media may disclose information as follows: 1. To publishers in our Publisher Network, as anonymous cookie-level profiling information for ad and content delivery and audit validation; and as aggregated information for audience composition reporting. 2. To Mindset Media employees and service providers, as required to provide business and technical support to us. All employees and service providers are signators to our non-disclosure agreement or are similarly bound by professional requirements. 3. To law enforcement or other governmental agencies, as required by law" |
Sensitivity"Mindset Media does not knowingly collect or use information from our Publisher Network that the Network Advertising Initiative has deemed to be 'sensitive consumer information.' Currently, 'sensitive consumer information' includes: - Social Security Numbers or other Government-issued identifiers; - Insurance plan numbers; - Financial account numbers; - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS- enabled devices; and - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history." |
Deletion"In order to enable our ad targeting technology, Mindset Media retains Non-PII on visitors to sites in our Publisher Network. Mindset Media will not retain information on any site visits for more than two years." As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |