DataLogix

www.myadchoice.com
Contact: http://www.datalogix.com/index.php?id=6

"NextAction (www.nextaction.net) is committed to improving consumer's online ad experience, increasing transparency, creating meaningful user controls, and enforcing robust data security.NextAction's mission is to enhance your browsing experience by increasing the relevance of the products and services that advertise to you on the Web. We do this through the anonymous aggregation of a number of online and offline data sources which help us to determine which marketing offers are most likely to be relevant. For more detailed information, please read our online advertising Privacy/Security Q&A."

Industry oversight

NAI member – Requirements

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Domains used

nexac.com
nextaction.net

Methods

Browser cookies

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URL: http://www.myadchoice.com/alpha/index.html

Cookie format:

Domain: .nexac.com
Name: na_id
Text: ignore
Cookie lifetime: 16 years, 5 months
Domain: .nexac.com
Name: na_tc
Text: Y

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Privacy Policy Highlights

http://www.myadchoice.com/alpha/index.html

Anonymity

"NextAction cookies contain no personally identifiable information. They permit NextAction's online advertising partners to deliver relevant advertisements, using only anonymous information."

"NextAction clients contribute data in order to better understand which offers, products or services their customers will find most relevant and valuable.

To maximize relevance for consumers and efficient segmentation for retailers, NextAction clients may contribute the following information:

Name
Address
Phone number
Email address
Purchase information
Customer ID

Our partners may also submit clickstream data from registered users or customers through our online ad recommendation product."

Sharing

"NextAction clients use this data to help develop, enrich and execute marketing programs that bring value to consumers by providing relevant and high-quality products and services. Also, NextAction uses this data to help clients use paper resources more wisely by mailing only to consumers who are most likely to be interested in specific offers.

This process can include:

- Retailers working with NextAction to develop products and services that are tailor-made to specific consumer or market segments

- Delivering advertisements to consumers who will likely find the offer relevant through various channels (mail, online and others)

- Updating and validating delivery information (including physical address, email address[es] and demographic information) to facilitate proper delivery of NextAction clients' services and communications

For example, NextAction may partner with a company that wants to know more about the types of products or services in which its customers are interested to deliver tailored advertising. In such a scenario, NextAction may share information about the purchasing preferences of consumers who we believe might find such products relevant in addition to this company's subscribers."

Sensitivity

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"NextAction does not collect or maintain sensitive financial or health information. For example, NextAction does not collect the following information:

Social Security Numbers
Credit card numbers or banking information
Medical records."

Deletion

Privacy statement does not state if or when information is deleted. As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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