Tracker List

or
Tapad

  • Ad or data buyer

"The key is our proprietary technology that allows marketers and advertisers to make real-time decisions about the value of a user before serving an ad. Tapad's cloud-based, open platform is scalable to billions of ad impressions per day, and provides unprecedented transparency and flexibility when buying mobile ads."

Is this your company? Confirm your listing.

Domains

  • tapad.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.tapad.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"What is not collected by Tapad for ad targeting:

Name
Email address
Phone number
Clear text unique device identifiers
MAC address, or
Precise GPS location data without an explicit opt-in from the consumer"

  • Sharing
  • Only aggregated anonymous information is shared
  • Excerpts
"Share aggregate information with advertisers, publishers, business partners, sponsors, and other third parties"

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Info may be kept up to 14 months
  • Excerpts
"We do not deliver ads based on individual level data that is more than fourteen (14) months old. We retain the information that we have collected only as long as is legitimately necessary for running our advertising campaigns. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests. Aggregate reports generated from this information may also be kept longer."

About this list

The Tracker List is a free service of PrivacyChoice. All rights reserved. Read our terms of service. Our API can be licensed for commercial uses. Free licenses are available for non-profit and academic uses. Contact us for more information.

Privacy