Tracker List

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Datonics

  • Data trader

"Datonics (formerly AlmondNet) (www.Datonics.com) is the leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, life-stage and emographic data. Datonics(TM) 300+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City. "

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Domains

  • datonics.com
  • pro-market.net

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://datonics.com/consumer-privacy-center/technology-privacy-policy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Datonics does NOT actively collect any personally identifiable information from Users. Datonics also does NOT store any personally identifiable information such as name, address, telephone number, social security number or e-mail. As a result, we have no way of tying any of the information we collect back to a particular User."

  • Sharing
  • Only anonymous information is shared
  • Excerpts
"Datonics discloses the information collected by our technology on a limited basis, including the following:

As described above, we share non-personally identifiable search terms and segment category information with our advertising partners so they may deliver relevant online advertisements to users. However, we contractually require our advertising partners not to transfer this information to anyone else, not to merge it with personally-identifiable information, and not to use it beyond a defined period of time.
We may grant our partner websites and advertising partners access to reports that aggregate information about the ads presented by the Datonics system. Please note that the information in these reports is in the aggregate and cannot identify anyone personally."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:


- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 24 months
  • Excerpts
"We generally store demographic information (e.g., area code, city, gender, age) obtained from our data partners for up to two years. After two years, demographic information is discarded."

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