AOL Sponsored Listings (Quigo)

"Ad Serving Quigo partners with numerous companies to provide online advertisements to "End Users" -- human end users of websites on the internet. As an End User browses the web, he or she may visit web-pages that include references to Quigo's advertising service. When this happens, an End User's browser may request advertisements from Quigo's system. FeedPoint Tracking Services In addition to the anonymous ad serving that Quigo performs as described above, some clients use Quigo's FeedPoint tracking technology to better understand the effectiveness of their marketing programs. The FeedPoint tracking technology includes the use of "redirects" and pixel-based tracking technologies. FeedPoint pixel-based tracking and redirects both use anonymous cookies to understand the activities of End Users. As part of this tracking, cookies are used to understand each particular End User's activities."

Industry oversight

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Domains used

adsonar.com

Methods

Browser cookies
IP addresses

Opt-out

URL: https://www.adsonar.com/admin/public/privacy/preferences.jsp

Cookie format:

Domain: adsonar.com
Name: oo_flag
Text: f

Effectiveness not checked yet

Privacy Policy Highlights

http://www.quigo.com/privacy.html

Anonymity

"When Quigo receives these requests, we may record information about this interaction (as well as any further interaction with our advertisements such as clicks, mouse movements, etc.) including the End User's IP address and time of request, information about the general geographical location from which an End User is viewing an advertisement, and other information made available by the browser.

Additionally, Quigo employs small text files stored on your web browser (otherwise known as cookies) for the purpose of better tailoring advertisements to an End User's preferences over time. These cookies may include a unique anonymous identifier along with information about the particular types of content in which the End User has shown interest.

On occasion, partner sites, vendors or internally run surveys may provide us with additional information about End Users. In these situations, all information is kept entirely anonymous and does not include any type of personally identifiable information. Quigo only accepts this information from organizations with clearly available and visible privacy policies."

Sharing

"Quigo does not sell information it collects about End Users. However, Quigo may share data about aggregate usage statistics with the public or other businesses with whom we work."

Sensitivity

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles).

Deletion

Privacy statement does not state if or when information is deleted.

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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