Tracker List

or
Safecount

  • Analytics or measurement provider
  • Other

"Safecount (www.safecount.net) provides a simple, straightforward digital platform that enables advertisers, researchers and media companies to understand the effectiveness of online advertising and marketing programs. The platform also gives consumers far more information about their role in these programs more plainly than ever before through a unique "cookie viewer," the first of its kind. Safecount's guiding principle is that consumers have a right to control and choose what information they share while online. We believe in being clear and transparent regarding our privacy practices, and we consider all Web visitors' opinions to be very important. Safecount is committed to promoting respect for consumer privacy and consumer control in collaboration with online researchers, advertisers and publishers. For more information, please visit: www.safecount.net."

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Domains

  • dl-rms.com
  • dlqm.net
  • questionmarket.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

  • None

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.safecount.net/privacy_faq_detailed.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Our Technology collects Non-Personally Identifiable Information ('Non-PII') from visitors to websites operated by Our Website Partners or Clients. The Non-PII collected from visitors by Safecount's Technology includes: browser and OS version, the web pages viewed at the websites, the online advertisements viewed, and the date and time those ads were viewed. Non-PII by definition cannot be used to identify any specific person or entity."

  • Sharing
  • Only aggregated anonymous info is shared
  • Excerpts
"The information you provide on our surveys are collected and shared in a non-identifiable, anonymous manner with our clients which are usually advertisers and website publishers. Often the information you expressly provide along with information about your exposure to certain advertisements are shared with clients in an aggregate and anonymous form after the client's advertising campaign has concluded. We do not reveal the identity of survey takers to our clients."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Info may be kept up to 2 years
  • Excerpts
"The Non-PII we collect is not retained for any longer than two years."

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